Thursday, May 9, 2013

UTZ


http://www.utzsnacks.com/

Utz's website is easy to navigate and easy to read. The logo is locate on the left side in the body area. The navigation is creative with bags as the columns for each pages, although the font within needs to be worked on, keeping the same size and width to keep everything balanced and aligned. 

The left side bar contains three things keeping it simple and to the point, also having a little picture relating to the page helps separate it and helps the view understand where the page will take them.

Herr's

http://www.herrs.com/index.php

Herr's website has a very patriotic theme to it. Using red, white and blue on their entire page.
They don't use a top navigation bar, they only have a side bar with all of the pages/ links on there. Their social media is located in an odd spot, I feel like it would look better and can be easier to find in the bottom right or top right of the website.

Rockstar Energy Drinks

http://rockstarenergy.com/


Rockstar Energy Drink uses a color scheme of grayscale and a pop of bright yellow. The page mostly consists of just having a middle bar that flashes different events and promotions on the page. I think they would benefit from having a side bar that displays all of these pages being shown in the banner, that way someone can locate the page with having to wait for it to show in the middle.

Caribou Coffee

http://www.cariboucoffee.com/

Caribou Coffee uses a burlap bag as their background, tying in the coffee bean bag with the brand. They use their colors of dark brown and light blue throughout their website. Overall this website definitely displays their brand and how branding is important to them.

Starbucks

http://www.starbucks.com/

Starbucks uses an all white background with solid black footer. The header is white with its green logo in the left corner. The navigation seems to be a part of the header's logo. In the top right corner there are  links to sing in, customer service, and one to help you find a store near you.

The site uses a two column set up where the left side is smaller than the right. Using a vertical setting rather than a horizontal like the right side. This helps create difference between each section.

Empire Today

http://www.empiretoday.com/


Empire's website uses a blue gradient background where the top is darker showing off the header with the logo. Creating a nice contrast with the white in the logo. This website uses a side bar with different flooring options. They also have a top navigation with more business related pages. Underneath the sidebar is special coupons and offers located on the site for flooring. The footer is aligned to the right, which is different from other sites that have theirs centered.

Wednesday, May 8, 2013

Nikon

http://www.nikon.com/

Nikon's website uses an off white color for the background. The yellow in the logo really pops out on the off white background. The search bar is a medium gray, where which ever page you click on turns yellow in the search bar. The site displays a tight side search bar with links referring to the page. The page is clean and sophisticated looking, giving a feel of expensive taste and good quality. Located in the footer is a button that says "back to top" allowing the viewer to read through the page and easily get back to the top without having to worry about scrolling up.
Overall Nikon's page is very nice and connects with the customers and audience they are looking for.